How to Create Evergreen Content That Sells on Autopilot
If you're an online coach, consultant, or service provider looking to hit your first (or next) six figures, there's one powerful strategy you can’t afford to ignore: evergreen content.
Evergreen content is the gift that keeps on giving. Unlike trending posts or time-sensitive offers, evergreen content continues to attract, nurture, and convert leads long after it's published. When paired with an evergreen funnel, it becomes a 24/7 sales machine that works even while you sleep.
Let’s break down how to create evergreen content that actually moves the needle in your business — and how to use it across platforms for maximum ROI.
What Is Evergreen Content?
Evergreen content is content that stays relevant over time. It’s not tied to a specific season, launch, or trend. It solves a problem your ideal client always has and leads them naturally into your offers.
Think of it as your top salesperson — constantly educating, building trust, and leading people to your paid services.
Tips for Creating Evergreen Content That Converts
1. Solve a Timeless Problem
Ask yourself: What’s one thing my audience always struggles with, no matter the season? That’s your evergreen angle. Focus on core pain points like:
How to attract high-ticket clients
How to craft an irresistible offer
How to grow consistently on social media
2. Use a Clear Content Framework
Structure your content to educate and convert:
Hook: Call out the problem or question
Value: Deliver actionable insight or solution
CTA: Invite them to the next step (freebie, training, etc.)
3. Repurpose Smartly
Turn one core piece of evergreen content into multiple formats (more on that below). This saves time and keeps your message consistent across platforms.
4. Optimize for Searchability
Use keywords your audience is searching for. Whether it's Google, YouTube, or Instagram, evergreen content performs best when it’s easy to find.
5. Include a CTA That Leads to Your Funnel
Every piece of evergreen content should lead somewhere — a freebie, lead magnet, webinar, or direct sales page. Don’t just give value; give them a next step.
Evergreen Content Formats by Platform
Here's how to deliver evergreen content across the platforms you're already using:
Carousels: "5 Ways to Attract Clients Without Cold DMs"
Reels: Quick wins, tips, or mini trainings
Highlights: Save your best evergreen content in categories (Lead Gen, Client Wins, Offers)
Long-Form Posts: Teach one key concept and invite readers to a freebie or training
Facebook Lives: Repurpose these as lead gen content and drop your funnel link in the caption
YouTube
How-To Videos: “How to Price Your Services for Profit”
Evergreen Tutorials: Break down a strategy or walk-through
CTAs: Direct viewers to join your list, download a free guide, or watch your webinar
Blog Posts
Listicles or Step-by-Steps: "7 Steps to Build a Client-Getting Funnel"
Educational Deep Dives: Topics that establish your authority
SEO Optimized: Use keywords and include opt-in forms
Email Marketing
Welcome Sequence: Built from evergreen blog or video content
Automated Nurture Series: Drip value-packed emails that warm up leads
📌 Pro Tip: Start With One Evergreen Content Hub
Choose one core evergreen format (like a blog, YouTube video, or podcast episode), and build everything else around it. You can pull quotes for Instagram, create Reels from tips, send out an email linking to it, and even turn it into a lead magnet or webinar topic.
The secret? Keep the message consistent. Repetition builds recognition — and recognition builds trust.
Ready to Create Evergreen Content That Drives Sales 24/7?
Imagine having a system in place where your content leads your dream clients to your offers automatically. No more constant hustling, content burnout, or wondering where your next sale is coming from.
Inside the 6-Figure Business Accelerator, you'll learn how to:
Build an evergreen content strategy that attracts ideal clients consistently
Create a plug-and-play sales funnel that converts traffic into cash
Automate your client-getting system so you can scale without burning out
👉 Join the 6-Figure Business Accelerator Membership today and start building your six-figure business with content that never stops working.