Sales Funnel Strategy 101: How to Create a Funnel That Actually Makes Sales Online
If you’ve ever launched an offer online and heard nothing but crickets, you’re not alone. The truth is, making sales online isn’t just about having a great product — it’s about having the right strategy to sell it. What strategy? A well-built sales funnel.
In this post, you’ll learn exactly what a sales funnel is, how to create one that actually converts, and the simple steps you can take today to start turning more of your leads into paying clients.
Let’s break it all down.
🔄 What Is a Sales Funnel (and Why You Need One)
A sales funnel is the step-by-step process that guides potential clients from discovering your brand to becoming a paying customer. Think of it like a journey — starting with awareness and ending in conversion.
Without a funnel, you’re basically leaving your business up to chance. With one? You create a predictable, repeatable system for making sales online — even while you sleep.
🚧 The Stages of a High-Converting Sales Funnel
Here’s a simplified breakdown of what every strong funnel includes:
1. Awareness
Use organic or paid marketing to attract leads. This could be through content, ads, social media, or SEO.
💡 Example: A Pinterest pin promoting a free lead magnet.
2. Lead Generation
Offer something valuable for free in exchange for an email address — aka your lead magnet.
💡 Example: A free guide or checklist that solves a specific problem your audience has.
3. Nurture
Send emails that build trust, provide value, and educate your audience about what you do.
💡 Example: A 5-part email sequence that answers questions, shares results, and overcomes objections.
4. Offer & Sales
Make a clear, compelling offer and direct your leads to a sales page or application form.
💡 Example: A webinar pitch or direct sales email inviting them to join your signature program.
5. Follow-Up & Automation
Continue the conversation, retarget non-buyers, and keep leads engaged until they’re ready to say yes.
💡 Example: Automated email sequences, retargeting ads, or limited-time offers.
🔧 Tools You Need to Build Your Funnel
A lead magnet (guide, quiz, checklist)
An email marketing platform (like ConvertKit, MailerLite, or ActiveCampaign)
A sales page or landing page builder (like Kajabi, ClickFunnels, or WordPress)
A checkout system (like ThriveCart, Stripe, or SamCart)
A clear offer that solves a pressing problem
🎯 Why Most Sales Funnels Don’t Work
Here’s the honest truth: most funnels don’t convert because…
The lead magnet doesn’t match the offer
The audience isn’t qualified
The nurture emails are weak or inconsistent
The offer isn’t clear or urgent enough
The funnel doesn’t build trust or handle objections
A funnel is more than a few emails and a sales page — it’s a strategic experience designed to lead people to a yes.
🚀 Build a Funnel That Makes Sales on Autopilot
If you’re ready to stop guessing and start selling consistently, then it’s time to join the 6-Figure Business Accelerator Membership — your all-in-one roadmap for turning your business into a sales-generating machine.
💼 Inside the membership, you’ll learn how to:
Build your evergreen sales funnel from scratch
Design irresistible lead generation offers
Create high-converting sales pages
Automate your follow-up with strategic email sequences
Use organic + paid marketing to attract your ideal clients
Sell digital products and offers on autopilot
Scale to consistent $10K+ months with systems that work
You’ll also get access to live monthly trainings, expert Q&A sessions, funnel templates, copy prompts, and a powerful community of women entrepreneurs building freedom-based businesses — just like you.
👉 Ready to turn your sales funnel strategy into actual sales?
Join the 6-Figure Business Accelerator Membership today and learn how to sell smarter, not harder.